"The Journey Is The Destination"
Fiveshock was launched on August 01, 2000, by entrepreneur, media designer, and composer Ed Melendez. Initially, Fiveshock aimed to create something unique and tangible in an age where the virtual world was rapidly growing. At the end of the DOT.com boom, Fiveshock wanted to use every element of what would become the “New Media Revolution” to help build new and rebuild existing businesses and brands.
Fiveshock’s first challenge was to create a practical philosophy and implement an effective and focused strategy. After several brainstorming sessions, Fiveshock came up with the approach, which they now call “Shocking All Five Senses.” This method has helped Fiveshock become a creative force in the building of business brands. Their ability to develop and deploy intuitive design accessible to the masses is what sets them apart.
Fiveshock’s first client was GPS start-up Vector 1020, followed by many clients in the Los Angeles talk radio industry, including radio icon Marc Germain, Larry Elder, Tammy Bruce, and Doug McIntyre. Fiveshock also worked with KABC radio in Los Angeles, designing and managing websites for the entire three pm-midnight weekday lineup, including Al Rantel, Kim Serafin, and San Diego KGO radio host Steve Yuhas. In 2005, Fiveshock built the online presence of California radio personality Martha Montelongo and designed, developed, and deployed the “Yes” on Proposition 90 California ballot initiative.
In 2006, Fiveshock added motion and animation to their bag of tricks, creating animation and movies for organizations such as the YMCA and Disney Designer Amy Senstad. Sound designing became a very welcomed addition, and since then, Fiveshock has composed, recorded, and written scores for many projects, including small television productions, independent films, radio jingles, music for product commercials, and independent documentaries. In 2008, Fiveshock began scoring for new video game developer bakno, writing original scores for many new games such as MahJong, Punk Trader, Xplorer, and Island Racer.
Over the years, Fiveshock has worked with many new start-up businesses, political voices, and new television personalities, such as Bravo reality star Dr. Venus Nicolino of L.A. Shrinks, established corporations such as Yamaha and SONY, and haircare entrepreneur Israel Barrera of Cabella Hair. Additional clients such as EZStepper Horse Shoes and GeckoPad have also launched their new brands with Fiveshock.
In 2017, Fiveshock Design launched the independent scoring/composing and production house, The Minstrel, which focuses on a more direct and deliberate presence around music composition. This new element of Fiveshock Design now allows users access to Fiveshock’s complete audio library of scores and a subscription option to access them.
Fiveshock continues to be on the cutting edge and is looking forward to the next decade and beyond. The journey continues to be an epic one, and Fiveshock has more to accomplish.